1:1 Floristry Coaching
banish the ghosts: A 6-Week 1:1 Programme to Attract More Clients & Convert More Bookings
Are you tired of couples disappearing after receiving your proposal?
Do you feel stuck in your business, struggling to attract ideal clients or convert more bookings? It’s frustrating, but you’re not alone—and there’s a solution.
Introducing my 6-week programme designed to help florists like you overcome these challenges and start booking more of the clients you want.
Through personalised 1:1 guidance and expert insights, you’ll learn the strategies needed to break through the obstacles holding you back. Whether it’s improving your proposals or mastering your pricing, this course will give you the tools to boost your confidence, get more high-quality enquiries, and finally start converting those ‘ghosting’ couples into booked clients.
What You’ll Gain:
- Identify Better Sources for Enquiries
By the end of the course, you’ll have a clear strategy to attract more aligned, high-quality clients. No more wasting time on enquiries that don’t lead anywhere. - Stop the ‘Ghosting’ Problem
Learn how to create irresistible proposals and pricing that get responses, not silence. You’ll develop skills to engage couples in a way that makes them excited to work with you, increasing your chances of closing the deal. - Confidence in Pricing & Proposals
Know your worth and how to present it. You’ll learn to price confidently and create proposals that ‘wow’ couples, making it much more likely they’ll book with you.
Master the Art of Closing the Sale
We’ll work on how to confidently guide clients from enquiry to booking, so you can stop leaving money on the table and start securing those bookings.
Course Structure:
- Bi-Weekly Online Sessions:
Every other week, we’ll dive into a different aspect of your business—from pricing strategies to closing sales—through detailed presentations and real-life examples. You’ll have the opportunity to ask questions and receive tailored advice for your unique situation.
- Follow-Up Q&A Sessions:
These group Q&A sessions are where the magic happens. Connect with other florists facing similar challenges, share experiences, and learn from each other in a supportive, friendly environment. Build a network of industry peers to lean on even after the course ends. -
Actionable Steps & Accountability:
Every session will leave you with clear, actionable tasks to move your business forward. I’ll be there to guide you every step of the way, offering 1:1 support to ensure you stay on track and get the most out of the programme.
Who is this course for?
This programme is for florists who:
- Are stuck in a cycle of sending proposals without responses.
- Want to book more ideal clients who value their work.
- Struggle with pricing confidence or don’t know how to present proposals that convert.
- Need practical strategies to generate more, and better, enquiries.
- Want to feel more confident and in control of their business.
What to expect:
- 6 Weeks of Intensive Business Growth
You’ll receive 3 bi-weekly 1:1 live online sessions with access to recordings so you can revisit the lessons anytime. In each session, we’ll dive deep into topics like pricing, client communication, and closing the sale. We’ll then have group Q&A’s about each topic so you can ask any questions about implementation and share in the experience of other florists, growing their business alongside you.
- Personalised 1:1 Guidance
You’ll get individual attention tailored to your specific business needs. I’ll be available throughout the course to help you stay on track and implement what you’re learning.
- A Supportive Florist Community
Join a network of like-minded florists who are all committed to growing their businesses. The relationships built in this programme will extend beyond the course, offering ongoing support and camaraderie.
Ready to Attract More Clients and Convert More Bookings?
Ready to Attract More Clients and Convert More Bookings?
Sign up today to unlock the potential of your business and finally start working with more of the couples you want, with the confidence to convert enquiries into bookings that grow your floristry business.
when the
stars align
client love
“Working with you has been one of the best things for me…
I just had my first wedding where I actually turned a decent profit!”
– RAchel – RD Events
frequently
asked
questions
Who is this course for?
This course is for anyone working in the floristry business who is trying to increase their volume and quality of enquiries and also focussing on converting those enquiries into profitable bookings.
How much does it cost?
The course is £350 as a one-off payment. You will get 3 1:1 sessions with me to go through the course content and discuss in relation to your business. These will all be recorded so you can refer back to them. We’ll then have 3 group Q&A sessions where you can ask questions and grow your community.
When will the course start?
We will be starting in January, when the chaos of Christmas has calmed down and we start entering engagement season so you can be ready to attract those ideal clients as they are ready to find you! I will reach out to schedule mutually convenient times for your 1:1 and group calls.
I'm not sure if the course is right for me?
I’m really happy to have a chat with you if you’re unsure whether or not the course is for you. As it’s 1:1, I can tailor the material to suit wherever your business is at the moment to ensure you get maximum value from it.
If you’d like to chat to me before committing, please do send me a DM on Instagram (@femmepetaleflowerschool) or email me hello@femmepetale.com.
How long do the sessions last for?
I anticipate sessions will last around 1 hour and Q&A sessions around 45 minutes. These will be recorded so you can watch after and submit your questions in advance, if you can’t make it and we will discuss them on the call.