If you’ve come across the term “alternative wedding florist” and felt a bit unsure what it actually means, let me help!
Moving away from “traditional” wedding flowers
For years, wedding flowers followed a fairly predictable formula:
- Neat, round bouquets
- Soft pastel colour palettes
- Symmetrical, structured arrangements
- The same flowers you’ve seen at countless weddings before
There’s nothing wrong with that style but it’s not for everyone.
An alternative wedding florist, like me exists for the couples who want something different.
So what makes me an florist “alternative”?
Put simply, it’s about rejecting the idea that weddings have to look a certain way.
An alternative florist focuses on:
- Individuality over tradition
- Creativity over convention
- Individuality – flowers that feel like you!
That might look like:
- Bold or unexpected colour combinations
- Designs that feel more like art than decoration
- Flowers chosen for their character, not just their popularity
It’s less about following rules and more about creating something that reflects you.
It’s not about being “different for the sake of it”
There’s a common misconception that “alternative” means wild, chaotic, or completely unconventional.
It doesn’t.
It simply means your wedding flowers are designed with intention, not outdated rules.
Your flowers can still be romantic, elegant, colourful, minimal, or dramatic. The difference is they’re tailored to your personality, rather than a template.
Is my style for you?
Yes if you agree with any of the following-
- Don’t feel connected to traditional wedding aesthetics
- Want their wedding to feel personal and unique
- Are drawn to art, design, or fashion and colour
- Care more about atmosphere than ticking boxes
If you’ve ever looked at wedding flowers and thought “that’s nice, but it’s not really us” this approach is probably exactly what you’re looking for.
Working with an alternative wedding florist means letting go of expectations and creating something that feels honest, expressive, and completely your own.
Because your wedding shouldn’t look like everyone else’s. It should look like you. I can’t wait to hear your ideas for your special day so get in touch now to talk through all things flowers for your special day!
Cover photo-
@lexflemingphoto
Second photo – Lex Fleming Photo (Photography): @lexflemingphoto
Final photo- Photographer: @jessicalilyphotography